"She doesn't want to live off camera, much less talk . . . what point is there of existing off camera?" Beatty says, funnily enough, to the cameras.
So to the Cult of Kevin and his Blind Ambition tour to remake Labor in his own image, and in the process more deeply entrench the presidential nature of Australian election campaigns, to guarantee parties remain subordinate to the dominant personality. Right now that would be hisself. Rudd's behaviour, which at any other time journalists would have risen en masse to describe as manic or egomaniacal, prompted recall of the Beatty quote, particularly after Rudd posted his selfie with a piece of toilet paper stuck to his face, replete with note to selfie urging care in the use of razors.
For someone extremely adept at using both sharp and blunt instruments, it demonstrated again, that when it comes to Kevin, there is no life away from cameras, and for the rest of us, now that he has dared Labor to effectively ordain him leader for life, there is the prospect of no life without Kevin.
We are told Facebook aficionados liked the photo of Kevin's self-inflicted wound, probably almost as much as social media loved Julia Gillard's misogyny speech and the skateboarding dog. Introducing Barry the Back Cushion Mate proved there would be no end to it as Kevin had previously warned, when he explained that because he is only human and he feels compelled to prove it, he will continue to share private moments with the world. Adults shuddered at the prospect of future postings of bathroom mishaps, while children called for more.
In three short weeks Kevin has offered up his vision of how modern Australian democracy should function, and it is not through quiet governance. It is by the camera, of the camera and for the camera, a formula suited to the whims and celebrity fantasies that preoccupy the social media generation, which abhors detail. Just like Rudd himself.
Carbon, boats, deficits don't get fixed - they get quickie makeovers. A slash of lipstick here and a clever line there, and problem terminated. Kevinator moves with lightning speed to the next issue before star-struck media probes too deeply or focuses on deficiencies or repercussions.
Displaying rare but commendable curiosity, Townsville ABC radio's Paula Tapiolas asked Rudd about the costs for abattoirs of his decision to replace the carbon tax with an emissions trading scheme. Before burying her in verbiage, Rudd replied he could not be expected to go through it sector by sector or business by business and he couldn't do it anyway. Why not?
John Howard and Pete Costello were expected to know the price impact on every product and every business when they introduced the GST.
Later, at the press conference to announce the changes, Rudd repeatedly assured families they would be $380 "per year" better off. When a journalist queried whether it was in fact just for one year, his Treasurer had to get the pooper scooper out. For Kevin the importance of the occasion resides in being there, not being across the facts.
Because he removed Julia Gillard and made Labor competitive again, Rudd has been forgiven behaviour which would otherwise be deemed intolerable. Keeping the conga line of diplomats waiting outside the Lodge in the Canberra cold to pay homage at the court of Kevin would have wrought condemnation from every quarter for either being disrespectful or way too up hisselfie, even if some of the ambassadors were willing props.
The media have been very kind to Kevin, tolerating and promoting his talent for endless distractions, which is even more finely honed now than it was the first time around, and which is paying the same kind of early dividends as it did the first time around too. His standing in the polls is proof of his success in amusing and bamboozling. It also underscores Tony Abbott's inability to consolidate his standing as alternative prime minister. If Rudd's success is rooted in campaigning - not governing - then Abbott's lies in his ability to exploit the flaws and foibles of others. Rather, it used to. He has had trouble getting a proper bead on Rudd.
Rudd exudes confidence, his determined cheerfulness in public hiding for a time the trail of policy wreckage, backflips and shattered careers behind him. Abbott destroys prime ministers with lethal force, yet people remain unconvinced this qualifies him to do the job himself. He remains unable to sell his own credentials as a solid administrator and generally decent human being.
Rudd looks and sounds ready for battle, the Kevinator shape-shifter on speed, whereas Abbott, as well as looking discomfited by the turn of events, seems worn down by the prospect of having to kill Kevin again.
Asked what Abbott needed to do this time around, one senior Liberal offered up one word of advice for his boss: "Relax."
Rudd is practised at masking his feelings in public, whereas Abbott's are written all over his face.
Liberals still believe they can win, albeit with a much reduced margin now, speculating a 10 seat majority remains within reach. They do not even whisper about Malcolm, not yet. Time is Abbott's enemy and friend as it is Rudd's.
If Rudd surges ahead in the polls, he would be neglecting his responsibilities as leader - and reneging on his pre-coup undertakings to listen to colleagues - not to call the election immediately. If he doesn't and he waits, there are grave risks.
The first is that he will struggle to keep a lid on the hatreds inside Labor. Apart from the obvious stuff-up with the naive young diplomat, the withdrawal of candidates to give Gillard's preferred choice a clear run for her seat of Lalor was described by one insider as an exercise in keeping the peace. Those who have spoken to the former prime minister report she is "in a very bad way".
The second reason Rudd won't want to wait too long is that it could give Abbott the time he needs to tear him down, or if he can't, then Liberals might - repeat, might - be tempted to emulate Labor and replace their unpopular leader with the popular one. Nothing is beyond the realms of possibility. Rudd hisself proves it.
(Footnote: the documentary was later renamed In Bed with Madonna).
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